Have you noticed the television ads that show that fast food chains are now accepting credit and debit cards, even at the drive through? This proves that if you haven’t signed up for a merchant account for your company yet, you really ought to consider it.
Why? Because they understand that people are busy and in a hurry. Customers want to come into your store, but in most cases they don’t want to linger: they want to get in and get done and get out. Some locations now let people scan their products and swipe the card through with little or no assistance from the sales associates. This generally means that four or six customers can be processed by one sales associate who provides assistance only when necessary.
