There will always be some special stores where customers go and stay a long time. Fine restaurants, bookstores with comfy armchairs, or even a tool store where the most reluctant male shopper can browse and dream. Even in these stores, it’s important for you to have a merchant account and accept credit and debit cards.
That’s because even though the customers take their time with their shopping, when it comes to actually purchasing, they are suddenly in a hurry to go. The sight of a long line is very disheartening. Credit card transactions take far less time than cash or checks. Cash must be counted twice, and often there is change to count out as well. Checks must be written and driver’s licenses examined. But with a credit or debit card, your now-back-to-my-real-life customer can zip through that line and be on his way with a good memory of his experience.
