“Honey, will you take the kids to the car while I check out at the register? They’re getting a little too cranky.”
“Sure – here’s my credit card.”
“I’m sorry,” said the sales associate. “We are not accepting credit card payments.”
Perhaps you have been the stunned and tired customer in a situation like this. Here you spent your valuable time shopping for something that you needed badly enough that you made your kids and your spouse troop to the store with you – only to find out that you cannot pay with a credit card or even a debit card at the register!
This is a customer who will not return. This is a customer who will tell all of her friends not to bother shopping there because they do not take plastic.
