The most difficult problem in business comes not only in attracting customers, but in retaining them. All the advertising in the world may bring someone in once, but if the customer has a difficult time, he will not return. Merchant solutions to this problem start with several considerations.
Do you carry a wide variety of products, or at least a full supply of the most popular ones. People are busy and store-hopping isn’t that much fun if you are working a lot of hours.
Is it hard to pay for your merchandise and get out of the store? There is nothing worse to a consumer than to see a long line at the cash register. Its much better if you hear them say, “the line was so long, but it went really fast,” you must be accepting credit cards. Why? they are way quicker than check or even cash, and your line moving will keep moving.
