Just imagine that you have a business that involves being outdoors. You supply each member of your sales force with a credit card machine that they take along with them to each appointment. Your customer is impressed with the latest technology, because you either have virtual credit card machines or applications that work with i-phones or blackberrys.
While he is sitting there being impressed, your sales associate is entering all of his contact info into the equipment and noting which products he is most interested in. It’s not as difficult to get a person to state which items he is attracted to. From there he can help the customer to obtain what he needs by just tapping an enter “button” and then the order will be on its way.
