Ah, the holidays! As one old carol describes it, “Strings of street lights, even stoplights blink a bright red and green, as the shoppers rush home with their treasures….” And where are they rushing home from? Hopefully from your store! Hopefully you have already set up your merchant account, so you are ready for all the people who prefer to do their holiday shopping with credit or debit cards.
‘Tis the season for crowds and buying things, and so it’s the season for pickpockets as well. Most people are afraid to carry very much cash around with them anymore. Are you prepared to accept their funds?
Yes, it’ll cost you a little bit of money to do credit card processing. But since you will have more customers, it will all work out in the end.
